Year-to-date, raw material prices only increased unabated, kitchen and bathroom accessories upstream supply price increases, and multi-pressure led to a substantial increase in costs, hundreds of kitchen electric related brands have repeatedly sent a letter to the channel price, but behind the channel resistance , The retail market downturn in the case of the case, on the other hand is the brand concentration is getting stronger and stronger, many dealers choose light inventory, especially for kitchen appliances such as durable consumer goods.
Many foundries, due to rising raw material prices, the other end of the channel ahead of the order, signed a foundry agreement to the original low-profit foundry processing plant has brought a huge crisis, many factories and pressure and collapse, all kinds of phenomena almost equal to the industry Big shuffle.
Raw material prices and other reasons kitchen and kitchen industry is facing a higher "challenge"
50% more than the kitchen and toilet electrical brand was eliminated
Kitchen industry, the face of more and more serious pressure on the operating sector, on the one hand is the electricity business snatch, on the one hand is the industrial and commercial strike hard, on the one hand the industry access threshold more stringent, more important is the country to eliminate backward production capacity, and consumer goods Upgrade, inferior and low-end core technology products, will be eliminated.
Electricity business, the scale of sales of home appliances to maintain annual growth rate of more than 20%, especially the first-line professional brand and a wide range of home appliances brand kitchen electricity, online prices as a whole down, the face of online channel retail price transparency, the industry as a whole crisis.
And even diversified home appliance brand frequency is big strokes, 900 wide-side smoking machine + embedded glass stove, the official flagship store retail price of 899 yuan, this price system not to mention for the dealer, is the manufacturer is also a provocation, kitchen Wei and home appliances products caused by the price war, repeated and intensified.
Industry and commerce strike hard, the impact is not only fake and shoddy, for the industry as a whole, are strictly binding, after frequent rumors of well-known brand unqualified news, this trend is small and medium-sized brand strength is not strong, or one A large number of brands and therefore out, especially illegal or unqualified solemn punishment background.
Industry access threshold gradually increased to the brand first brought the cost of the pressure, more importantly, the product data function of the transparency of the five hoods energy efficiency to achieve more than two energy-saving products, gas stove three energy efficiency To achieve more than 2 energy-saving products, access threshold to enhance the overall configuration of the industry to enhance the overall price rise, to the small brands to bring the enormous pressure is the focus.
In the context of the elimination of backward production capacity and consumer goods in the background, the first-line and industry professional quality brand, upgrade transformation is not only to further upgrade the product research and development, more importantly, to advanced marketing upgrades, huge marketing costs and talent team building, The industry's most flawed, professional talent is extremely short.
Bathroom brand 60% out of power back to heaven
Prior to the Henan region, environmental protection strike eight health ceramic enterprises, with an annual output of about 4 million sanitary ceramics, as of July 21, Yuzhou City bathroom enterprises have more than half of the enterprises because of environmental protection is not compliance, into the suspend production for rectification.
A large number of bathroom brands were eliminated, the above is only part of it, for most of the bathroom business, now facing the same environmental crisis, around the rich areas of sanitary products came the news that there are a large number of sanitary enterprises have been closed closed Out of business.
All walks of life, kitchen and toilet electrical brand thousands, bathroom brand thousands, but the real name can be called to dozens of, but also for professionals, for consumers, the well-known brand There may only be a single digit.
On the one hand is the lack of demand for the industry, with the hardcover real estate popularity, electricity sales by leaps and bounds, small and medium enterprises face serious crisis, backward production capacity has been hit, this year 50% of kitchen and bathroom brand was eliminated, bathroom brand 60% The The future of the future hope that more kitchen dealers survive.